Learn SEO From Scratch in 2023

That is the reason for this post, I want to be able to help other people to achieve it. However, I know very well that you can also resort to paying for an SEO course. This can be a very big incentive for many people and that is also why I wanted to include the best courses I know.

Learn SEO From Scratch in 2023

Learn SEO From Scratch in 2023

Do you want to learn SEO?

In this post I will show you the best content I have found on the web to learn SEO from scratch for free.

This post contains a compilation of the best SEO content that you can find in more than 30 languages.

But… Why am I making this guide?

When I started my journey in this digital world that we have today, I came across web positioning (or SEO), something that changed my life.

It quickly became my favorite area of ​​online marketing.

However, the biggest problem I had (despite my SEO fanaticism) was that I found an exaggerated level of information.

Not because of its difficulty, but because it was excessive and repetitive.

A lot of content that does not add value and many people with contradictions in their own posts about SEO.

Those problems are from the past and now I have found what really works.

What do you need to know SEO?

What really works and what you need most to know everything about organic positioning is: learn from the right people.

As simple as that.

If you want to learn about SEO, I recommend you not only read the content that I will show you, but also the blogs of these people.

(And if it were up to me I would even tell you that they are the only bloggers you should read to know SEO from start to finish).

One last piece of advice before starting: if you know English, I recommend reading the articles that are in this language as well as those in Spanish. They are a very important source of learning.

Let’s start with SEO!

This SEO manual is divided into sections:

  • The principles of SEO
  • keyword search
  • SEO On-Site
  • Link building
  • SEO Tutorials
  • Youtube channels
  • courses

I have also included Youtube channels, SEO books and SEO courses that will help you climb the SERPs.

Learning SEO From Scratch: The Principles of SEO

The principles and definitions of SEO

SEO or Search Engine Optimization has basic and fundamental rules that we must follow.

These basic rules are the essential bases to be able to build a 100% optimized website in the eyes of Google and the rest of the search engines.

I also leave you this beautiful documentary that came to light in October 2020 made by Google and that explains how the search engine works.

I believe that to learn SEO these are the essential articles and videos that you should review:

1. What is SEO?

Search Engine Land  is one of the most well-known and updated portals on the evolution of SEO day by day.

If you want to know what SEO is, I recommend this article and the explanatory video that is inside the post.

It will help you understand how search engines work and the importance of optimizing-positioning web pages for these search engines.

What is SEO

It also includes a step-by-step SEO guide where you will learn the different types of search engines, how to create content, the architecture of a website, the authority and trust of your site , which is link building, the weight of social networks and also about violations of Google’s terms and their consequences.

2. SEO according to Google

Google does not want SEO to be a secret, it wants all the rules to be available to everyone and in a completely fair way.

That is why they have produced a search engine optimization guide for beginners who want to understand all the important aspects of this world.

Highly recommended reading.

There is also a downloadable manual of more than 200 pages on SEO prepared by Google, but that is difficult to read, especially if you are a beginner.

3. Beginner’s Guide to SEO

The more you know about SEO, the more some sites that are an important reference within the sector will become familiar to you, another of them is Moz.

Rand Fishkin and his team have put together this complete SEO tutorial for free.

SEO Guide for Beginners

Another recommended reading to deepen the foundations of organic positioning.

4. How the Google algorithm works

Probably one of the fundamental contents that you have to read.


Because you will understand the logic behind the Google algorithm and you will know mathematically how Google positions websites in the SERP’s.

How the algorithm works

This has been a disruptive content in the world of web positioning and it is extremely interesting.

5. Google RankBrain: What is it?

I am not an important reference like all these sites that we have been mentioning, but I have created a material that will surely help you understand the Google algorithm, also known as Google RankBrain.

Thanks to this post that I have made about the Google algorithm, you will understand:

  • How the Google RankBrain algorithm thinks.
  • How to increase your web positioning.
  • Ways to optimize your content.

Keyword search

find keywords

If you have already read any of the articles that I mentioned above, you will know that keywords are one of the fundamental aspects to take into account if we want to position a website in search engines.

1. Keyword Research for SEO

Brian Dean, the creator of  Backlinko.com  is one of the foremost experts in the world of SEO.

Your blog is a reference for many (and I include myself).

The Definitive Guide to Keyword Research

In this article, he talks about everything about keyword searches, how to do them and what are the most important points to focus on when doing keyword research.

2. How to do a keyword study

If you don’t feel like reading about SEO in English, you can always turn to good articles in Spanish.

3. Best Free Tools to Search Keywords

In this post you will learn about some of the most important tools to search for keywords. And also, it’s from an authority site like Hubspot. Experts in Inbound Marketing.

4. The 55 Best Paid and Free SEO Tools

Possibly one of the best contents of this style.

And I’m not saying that because I created it.

In this content you will find all the SEO tools you need to know to do link building, to track positions, all-in-one SEO tools, tools to perform audits, and much more…

5. +26 Digital Marketing Tools

This is not just a post dedicated to SEO tools, but it is a post that names and analyzes some of the most important SEO tools on the market.

Massively used tools when doing keyword research.

For example, tools like  Ahrefs  or  KWFinder .

6. How To Do Keyword Research for SEO

Speaking of  Ahrefs , this is one of the most comprehensive articles I’ve found on his blog. And one of my top references when it comes to reading quality content.

How to search for keywords

“How To Do Keyword Research for SEO”  perfectly explains, step by step, the most important thing you need to know about keywords.

Spectacularly explained and super detailed.

Ahrefs is characterized by this type of content and never fails.

7. Long Tail Keywords Tutorial


Another one from Ahrefs.

What are Long Tail Keywords?

If you have been able to read something about the search for keywords, you will know that LONG TAIL KEYWORDS or “long tail keywords” (horrible translation) are essential for the content strategy of a website.

This post describes what they are, how to get traffic from them, and how to do it the right way.

8. How to Write a Perfect Article

It is not enough to just  do a perfect keyword research  to position an article, there are other factors such as user experience, CTR and writing that are necessary.

You will also need tools and functions such as the DinoRANK TF/IDF  that displays the image.

That is why I have created a step-by-step guide to create a perfect post, both in the eyes of your visitors and in the eyes of Google.

9. What is On-Page SEO?

On-Page SEO is about how to optimize your content.

That is something we must do the right way.

Thanks to these optimizations you will be able to climb positions in Google and gain more organic traffic.

This article not only perfectly explains what SEO On Page means, but also gives you all kinds of tips to optimize each of the ingredients that are part of a website.


10. The Definitive Guide to Copywriting

But Seba… What does copywriting have to do with this?

The copy is very important to make your readers fall in love, not only with your blog articles but also with your website in general.

Copywriting Guide

I always loved this guide by  Quicksprout on copywriting.

Direct, to the point and with a series of tricks that can improve your writing skills.

11. Titles that Increase Your CTR

Related to On Page SEO and copywriting, SEO  titles or titles of your posts or web pages are extremely important.

Not only should they be well-optimized for the keyword you want to rank for, they should also generate attention.

They have to be flashy and interesting.

That’s why I made an article dedicated exclusively to how to create attractive titles.

This article (which includes two infographics) will tell you all the things you need to keep in mind to generate more clicks to your articles.

12. Google Search Console Tutorial

This is one of the key articles to understand how to configure Google Webmaster Tools better known as  Google Search Console .

13. How to Do an SEO Audit [Step by Step]

Do you know what SEO audits are?

Thanks to them you will be able to know the status of a website from the point of view of SEO.

Doing this type of audit can be extremely beneficial since:

  • You optimize pages so that they gain positions in Google.
  • You can correct errors on a website.
  • You can make it an opportunity to outperform your competitors.

This article that I have made not only talks about all that but I have also included a free material. A FREE SEO audit template for you to download and use on any sites you want.

14. Web Architecture & Internal Links

Back, another valuable article from Moz.

Especially the video it includes.

Recommended to understand the architecture of a website and the power of internal links.

15. SEO for Ecommerce

There are several SEO guides for e-commerce.

This is my favorite.

Again performed by Ahrefs.

SEO for e-commerce

Watching this tutorial you will know:

  • How to do keyword research for Ecommerce sites.
  • The perfect On-Page SEO for Ecommerce.
  • Valuable technical details.
  • How to do link building correctly.

16. Link Building for SEO

Creating links or link building is one of the most important SEO strategies.

Actually, it’s not even a strategy, it’s something you should do.

Or at least try.

Link Building Guide

Link building, in my opinion, is one of the most tedious parts of organic positioning.

According to Google building links should not be done.

It must be something natural…

However, instead of penalizing these actions, they are rewarded with better positioning for the websites that do so.

That is why it is important to keep these strategies in mind.

17. Video SEO: How to appear first on YouTube?

The video format over the years became the favorite of the youngest.

Youtube, Snapchat, Instagram…

All social networks that bet on the visual: images and videos.

If we talk about videos on the Internet, surely we only think of YouTube.

Did you know that you can do SEO on YouTube?

And… Did you know that the YouTube algorithm is different from Google’s?

Best SEO Channels on Youtube

Best SEO Youtube Channels

Speaking of the video format, I know many of you would rather watch videos than read a 6,000 word post.

That is why in this post I have also collected all those SEO channels on YouTube that are worth knowing.

1. Brian Dean – Backlinko Backlinko

Brian Dean is one of the top SEO experts in the world.

And also, he is one of the best at helping you learn SEO.

Your content in video marketing format is just as wonderful as your Backlinko blog content.

2. Ahrefs

Ahrefs TV

Another SEO channel with a very important value.

3. Income School

Income School

Jim and Rick are two parents who make a living doing SEO. With their Income School channel, they help entrepreneurs with their niches and give you all the tricks on how to monetize your content and capture traffic.

They also have a wonderful online course and a beautiful community.

4. Nathan Gotch (Gotch SEO)

Gotch SEO

Another one of my favourites. Nathan has great content and a YouTube channel that is growing every day.

5. The Hoth

The Hoth

One of the best known SEO companies in the United States because it offers a wide range of services for companies.

6. Marie Haynes

Marie Haynes

One of the best known SEO consultants in the world and a true passionate about this profession.


7. Moz


Another of the most famous SEO companies. Moz has been in SEO for a long time and also has a Youtube channel that provides a lot of knowledge (although lately they hardly update it).

In conclusion…

I firmly believe that thanks to all this content you will be able to learn SEO for free without having to pay a penny. In fact I have achieved it. Today I live from SEO and digital Marketing thanks to the videos I’ve seen on YouTube and the content I’ve found on the internet.