I imagine that you already have a slight notion of what SEO On Page is… or maybe not.
In this complete post we will talk about the meaning of On Page SEO but also about strategies that we can put into practice so that our web positioning grows due to the use of techniques and strategies related to this element.
With this SEO On Page guide you will get results on your website.
There are certain SEO factors that make search engines (Google) and users love the results that a particular website returns.
Do you want to meet them?
In this article I compiled the most important SEO factors that will make your SEO On Page ultra-optimized in everyone’s eyes, but especially in the beautiful eyes of Google.
Stay to read it! Will be worth!
What is SEO On Page?
First things first, to start this SEO on page guide I must give you an accurate definition of what SEO On-Site is, also called SEO On-Page.
On-Page SEO is a term we use to refer to what happens within a particular page (On Page = On Page).
As we have said before, there are certain SEO actions that can be carried out within a web page so that it has possibilities of better search engine positioning.
That is the pure definition of what SEO On Page is.
We should not confuse SEO On Page with Technical SEO .
Why is SEO On Page important and what is it for?
All people trying to learn SEO want their websites to perform great in the SERP’S or Google search results.
If I have a website about crocodiles and I have done an article on «What do crocodiles eat?» what I want is that as soon as it is published, it appears first in Google when a user searches for those words.
Unfortunately (and luckily) Google doesn’t work like that, and it’s not easy to be in the top positions.
Before your article, there are already several websites that try to give the Google user an answer to their search or query.
For that there is SEO, and for that there are specific SEO On Page strategies to position yourself more quickly.
With these strategies we seek to position ourselves in the first places as quickly as possible.
Then it will be quite a journey to be able to make that page actually reach the top places: getting links, publishing and promoting it in different places, etc.
SEO On Page, therefore, is a fundamental leg of SEO positioning, and in turn, it is just one of the various aspects that we must take into account to get organic traffic.
SEO On Page Guide: 15 strategies to have optimized pages
Let’s start with this compilation of SEO On Page strategies. But before starting to review these strategies I want to give you a series of tips and warnings.
These strategies have helped me position myself in semi-competitive niches.
Yes, they have.
Many people are unaware of the power of some of these 15 points and choose to ignore them.
Each of these points has to be a kind of manual that you must follow every time you are going to create new content on your website. For me, they are essential and mandatory (although as you will see later, some of these points do not have to be).
1. Start your title with your keyword
Keywords or keywords are an essential element that you must take into account in order to position an article and for it to generate organic content.
I’m not going to go into detail about what a keyword is, but to sum it up, a keyword is a phrase or word that nicely explains what my content is about.
For example, in the case of this article, «seo on page» and «seo on site» are the relevant keywords.
Because that’s what this content is about and for those keywords I want it to be positioned in Google.
As a rule of thumb, the further to the left your keyword is in the title, the more impact it will have.
In this case my keyword is «guide seo on page» and as you will see it is at the beginning of the title.
This article is about that, and that’s what I want Google to understand.
As you will see, the keyword is also found in the permanent link.
I also recommend you read: Keyword research: Complete guideNote: It is not necessary to do this every time. It is one of the factors that has served me because I have noticed it as a common factor in my successful articles. There are times when the writing does not allow you to do it, better a natural text than something forced.
2. Optimized URLs
Often times, optimizing URLs is the first step when starting a WordPress blog.
What do I mean by optimizing URL’s? Let’s compare it as follows.
Suppose we want to position an article for the keyword “digital marketing tools”.
There are certain rules that we must respect.
The shorter the URL, the better. This does not mean that just by putting /tools we are doing things right. Personally, as a rule, I have to include the keyword that I want to position and nothing else.
Do not add keywords that do not add up. In this case, the words «las» and «de» in the second URL do not provide information.
Another very important thing is that using numbers like «20» and «2019» (the year) in the permalink is a detrimental thing to do.
We want our URL to always stay the same to avoid redirects and to avoid losing our SEO authority power.
That is why these modifiers are ideal to use in the title and not in the URL’s. In the title you can change them at will and thus try to position for more related keywords.
Note: You do not need to always add them.
3. Assign labels correctly
H1, H2 and H3 tags are packed with SEO power.
That is why it is essential to be able to use them correctly.
“Seba, how do I use the tags correctly?” you will be wondering.
Let’s start with the H1.
This is the most important tag for search engines, and I recommend that you only use one per article.
It should not be confused with the title of the page, since the H1, although it is closely related to it, should be more descriptive and attractive to the public. For best results, include a keyword naturally.
H2 and H3 tags
And what about H2 and H3?
These tags are useful for adding structure to the text and making it attractive to the eye. You can use several H2 to create sections and include a keyword strategically.
H3s can be used to include secondary keywords if they are within an H2. Use as many as you need.
4. Media content
Although a quality text is essential for SEO On Page, you cannot forget the multimedia content.
Making use of images, videos, diagrams and other types of graphic material will help you significantly reduce the bounce rate and increase the user’s permanence on the website.
This will add value to your content, so you will attract a greater number of visitors and increase user interaction.
In this case I have attached a screenshot of an infographic that I have added to a post.
5. External links
External links are those that will direct your visitors to other web pages.
You don’t have to be afraid when using them, Google determines this as a good sign.
You will show search engines that you are a real person and you will improve the user experience by adding value.
When using external links, make sure that they are related to the theme of your page and that they are quality articles.
This will increase your authority and relevance, since you are relating to other websites that develop the same topic.An extra tip: if you do not want to lose visitors, when including an external link select the option of new tab or window, so the user will remain on your page.
6. Internal links
Thanks to internal links, you can direct your visitors through the other pages within your own website, which is beneficial for positioning.
So should you use them?
Internal links will allow you to transfer authority from one page to another and will improve the user experience by making it easier for them to navigate the site.
So, if you want to position any of your pages, include this type of links in your articles. Be sure to create a kind of «net» between each other.
Do it strategically, analyze if your most important pages have few links and correct it.
How to achieve it?
Make use of the keywords to include the links. In other words, they have a good exact keyword anchor text .
For example, as I said before, “on page seo guide” is my keyword, so I can include an internal link and this would be the result: what is on page seo, a complete guide on how to keep your pages perfect from top to toe.
Also remember that the user experience is essential to improve your positioning, and that internal links within this context are critical to the success of your website.
7. Synonyms of keywords
Yes, we already know that the main keywords are essential for search engine positioning, but that is not why you are going to use the same word hundreds of times throughout the text.
If you do this, Google could penalize you as spam, something you definitely want to avoid.
What to do then?
Use synonyms of your keyword and make use of other secondary keywords that are beneficial to enhance the content of your website.
This will help you rank for variations of the keyword that interests you and has a huge influence on SEO.
You will get organic traffic from other keywords that are relevant to your niche, increase the authority of that page, and cause your page to rank for many other interesting keywords.
8. Image optimization
As I already mentioned in point number 4 of this article, multimedia content adds value to your page.
But now let’s focus on the images.
More precisely on how to optimize them.
You can add hundreds of images, but Google is not able to read them, so you have to do something about it. With an HTML tag you must indicate what the image is about.
Change the name of the ALT tag including the keyword of your article and make sure to optimize the size.
To optimize the size of images in WordPress there are many plugins that can help you in an optimal way.
My favorite is ShortPixel in its premium version since it allows me to use their CDN (Content Delivery Network) and hosts my images on another site so they are only loaded when necessary.
All this greatly benefits the speed of my website.
9. Complete contents
The length of an article is always something that causes doubts, since it cannot be affirmed that there is a specific number of words for a post to be positioned in the first positions.
According to many studies carried out by leading SEO experts and companies specialized in the sector, the average number of words that the best positioned articles have in Google is 2,200.
Although longer content tends to rank better, you have to be careful to make sure each word adds value and not just filler.
Write naturally and provide unique and original content.
That is extremely important.
10. Cause engagement
The interaction with your audience is really important and decisive in SEO analysis, so give it priority.
A good idea is to include Call To Action (CTA) in each article, that is, phrases that invite visitors to comment and participate.
This will also be of great value for your SEO On Site because you will get a lower bounce rate.
Remember to be attentive to the comments of your users to be able to clarify their doubts or answer any concerns and try to make the answer as long and exact as possible.
11. Social Media Buttons
Related to the previous point.
Making use of the networks is the key to increasing the number of visits and generating engagement.
So bet on the social media buttons in your articles to generate an exchange.
Remember this phrase: social media buttons may not be the big difference to improve your SEO On Page but the more your article is shared, the more visits you will have, more visits mean more opportunities for links, clicks and loyal followers.
12. Rich Snippets
Rich Snippets are HTML code snippets that include a short description of the site. And why are they important?
Because they allow Google to better interpret the content of your page and are attractive to the user.
Here we see, for example, a related questions box, a definition box, and a section with videos. Total rich fragments or rich snippets.
To use Rich Snippets, you only need to include one of these codes in the HTML document: JSON-LD, RDFa or Microdata.
WordPress also makes it easy for you and you will find several plugins that will help you configure your rich snippets in the best possible way, such as Rank Math.
13. Notes and Downloads Boxes
Note boxes add value to your website, so don’t be afraid to use them.
They allow you to highlight the most relevant data and offer dynamism to your post.
To complement the information in your article, a good idea is to add a download option, so you will provide more information to the user than expected.
14. Web structure
If your web page is well organized, it will be much more useful and practical for readers and search engines. Avoid a confusing menu and organize content according to categories.
One of the best structures for SEO is the pyramid, as it allows you to direct your visitors where you really want.
Seek simplicity and intelligently connect each section of your web page.
15. Load speed
The loading speed of your website (load time) is one of the SEO factors that you should also consider. On average, check that your site doesn’t take more than three seconds to load, otherwise you’ll lose a lot of visitors.
You can make use of a CDN like Cloudflare or BunnyCDN to compress the images.
In addition, your hosting may not be powerful enough to reach a good speed, for that you must change to a faster hosting. I recommend you try Siteground or Namehero.
In fact, the sum of these 3 actions were the ones that made me go from low speed scores to THE BEST scores that can be obtained.
Never let charging time obsess you. Don’t get hung up on 100% on GTMetrix or 100/100 on Google PageSpeed.
The best tool for SEO On Page that exists
I always think that digital marketing and SEO tools are a key element to gain an advantage over our competitors. Of course, this only happens if they are used correctly.
Some time ago a disruptive tool has come out in the world of SEO, it is Surfer SEO.
Surfer SEO analyzes the SERPs and your competitors to tell you exactly:
What external links do they have and which ones should you get to overcome them in the field of link building ?
The keywords that you must include in your copy in order to rank for the main keyword you are looking to rank for.
All on page optimization of titles, tags, bold text and more.
The ratio of «exact keywords» that you must have in that URL, that is, the number of exact keywords that you must use for every 100 words that you include in your texts.
It also provides some information about meta descriptions, images and web speed.
Here we see, for example, the keywords that I must include in this same content to position for the keyword: «SEO On Page».
SE Ranking, another perfect alternative
SE Ranking is a fantastic tool that will also come in handy for knowing the On-page SEO of specific URLs or the website in general.
In the new tab of SEO On page Audit you can find all the information and errors that you have in each URL in terms of SEO.
From the titles, the images, the content, the links and an endless number of other features measured in this function.
Highly recommended and complete.
DinoRANK, economical and minimalist alternative
This tool is ideal for nichers, editors or SEO consultants who have a limited budget.
DinoRANK has all the features of an All in One SEO tool, and its On page SEO audit part is more than interesting.
It allows you to filter data and export it to Excel.
You will know about the main 4XX, 3XX, 5XX errors, missing titles, descriptions, h1, h2, duplicate content, cannibalization, among others.
And what about SEO Off Page?
Off Page SEO is a different world, it is a world outside of your niche, it is a world where what adds the most is the creation of links.
You have to keep in mind that for your website to work as it should, you have to pay attention to both strategies.
Conclusions about SEO on Page
As you have noticed, this SEO On Page guide has many strategies to be really successful.
With these tips, perseverance and discipline you can achieve success and achieve one of the longed for first positions in Google.